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Why invest with eBullion


Investment in precious metals such as gold, silver, platinum, and palladium can provide much-needed diversification and help protect your portfolio from risk. eBullion is a secure digital solution that makes purchasing and selling precious metals easier for everyone.

Perpetually Affordable - Buy as little as ₹100 from eBullion
Low entry cost

Own precious metals for as little as ₹100.

Safe - Your holdings are fully insured and held in third-party secure vaults. | eBullion
Asset-backed

The metal you buy is fully insured and held in third-party vaults

Direct Ownership - Pooled ownership model, with individual title and ability to get physical metal | eBullion
Direct ownership

Pooled ownership model, with individual title and ability to get physical metal

Real-time pricing - Pricing is linked to wholesale market prices
Two-way pricing

Pricing is transparent and real-time based on global benchmarks

At eBullion, only metals from London Good Delivery brands are vaulted. Insured and held in reputed 3rd party vaults.
Safe & Trusted

Only metals from London Good Delivery brands are vaulted. Insured and held in reputed 3rd party vaults

24x7
24x7

Always-on platform accessible via smartphone or a laptop

Instant Liquidity
Instant Liquidity

Instant execution with timely and secure bank settlements

100% Digital
100% Digital

Buy physical metals completely online using your Android / iOS device or desktop.

Gold Bulletin

Gold Rally 2025

Gold touching new Highs in February due to Tariff and Trade war concerns.

Indian Union Budget 2025

Reduced income tax in the Indian Union Budget promises liquidity boost in the coming Financial Year. This can increase investments in Gold.

Indian Union Budget 2025 - No new SGB issuance

No new tranches of SGBs (Sovereign Gold Bonds) being issued by Indian Government. Digital Gold set to be the preferred option for Gold investors.

Import Duty

No mention of import duty changes for Precious Metals in the Budget speech by Finance Minister.

Buy Gold Online

Why is Gold Important in Your Investment Portfolio?

Stability in Volatile Markets

Gold is known for its stability, especially during times of market volatility. While equities and mutual funds can be highly susceptible to economic fluctuations, gold tends to retain its value or even appreciate when other investments falter. For example, during the 2008 financial crisis, gold prices surged as investors sought a safe haven.

Hedge Against Inflation

Gold acts as a hedge against inflation. When the value of paper currency declines due to rising prices, the value of gold often increases. This makes it a crucial component for protecting your purchasing power. For instance, in periods of high inflation, the real value of cash investments may decrease, but gold can help preserve your wealth.

Diversification

Including gold in your investment portfolio offers diversification benefits. Its low correlation with other asset classes, such as stocks and bonds, helps reduce overall portfolio risk. For example, when stock markets are volatile, gold prices may remain stable or even rise, providing a counterbalance to the risks in your equity investments.

Long-Term Value Preservation

Gold has been a trusted store of value for centuries. Unlike paper currency or other assets that can lose value over time, gold has consistently maintained its worth. This makes it an ideal investment for long-term value preservation. For example, many families pass down gold through generations, ensuring wealth continuity.

Why is Digital Gold Investment the Best and Hassle-Free?

Convenience of Online Transactions

Digital gold investment offers the convenience of online transactions. You can buy, sell, and manage your gold holdings from the comfort of your home, without the need to visit physical stores. For instance, eBullion allows you to purchase gold with just a few clicks, making the process quick and hassle-free.

No Storage Worries

One of the major advantages of digital gold is that you don't have to worry about physical storage. The gold you purchase is stored securely in insured vaults, eliminating the risks associated with storing physical gold at home. For example, you don't need to invest in a safe or rent a locker.

Affordability and Flexibility

Digital gold can be purchased in small denominations, making it accessible to a wide range of investors. You can start investing with minimal amounts and gradually increase your holdings. For example, you can buy as little as 0.1 grams of gold with no making charges and the price of a casted gold bar fresh from the refinery, allowing you to invest according to your financial capacity with the best returns as per Gold’s international price changes.

Transparency and Trust

Digital gold platforms like eBullion provide complete transparency in transactions. You can track the current market value of your gold holdings in real-time and receive a digital certificate of ownership. For instance, every transaction on eBullion is recorded digitally, ensuring transparency and trust.

How is My Gold Investment Safe Digitally on eBullion?

Secure Vault Storage

The gold you purchase on eBullion is stored in secure, insured vaults operated by trusted custodians. This ensures that your investment is protected against theft, damage, and other risks. For example, leading vault operators like Brinks and MMTC-PAMP are responsible for the safekeeping of your digital gold.

Insurance Coverage

Your digital gold investment on eBullion is fully insured. This provides an additional layer of security, ensuring that your investment is safeguarded against unforeseen events. For example, the insurance coverage protects your gold against risks like theft, fire, and natural disasters.

Real-Time Monitoring

eBullion offers real-time monitoring of your gold holdings. You can access your account at any time to check the current value of your investment and track your transactions. For instance, the platform provides regular updates on the market price of gold, allowing you to make informed decisions.

Regulatory Compliance

eBullion complies with all regulatory requirements to ensure the safety and legality of your investments. This includes adhering to anti-money laundering (AML) and know your customer (KYC) guidelines. For example, eBullion requires users to complete a KYC process to verify their identity and ensure compliance with regulations.

What is the Best Time to Buy Digital Gold?

Market Trends and Analysis

To determine the best time to buy digital gold, it's essential to analyze market trends and economic indicators. Factors such as inflation rates, interest rates, and geopolitical events can influence gold prices. For example, during times of economic uncertainty, gold prices tend to rise, making it a good time to invest.

Seasonal Patterns

Gold prices often exhibit seasonal patterns. For instance, prices may rise during the wedding season in India due to increased demand. Similarly, during festivals like Diwali and Akshaya Tritiya, gold purchases peak, which can drive up prices. Being aware of these patterns can help you time your investments better.

Dollar Value Fluctuations

The value of the US dollar has a significant impact on gold prices. When the dollar weakens, gold prices usually increase, and vice versa. Monitoring the dollar's value and its correlation with gold prices can provide insights into the best times to buy digital gold.

Long-Term Investment Perspective

While timing the market can be challenging, a long-term investment perspective often proves beneficial. Gold has historically shown an upward trend over the long term, making it a valuable addition to your investment portfolio. For example, consistently investing in gold over time can help average out price fluctuations and build a robust portfolio.

Comparing Physical Gold Investment to Digital Gold Investment

Convenience and Accessibility

Digital gold offers unparalleled convenience compared to physical gold. You can buy and sell digital gold from anywhere, at any time, using online platforms like eBullion. In contrast, purchasing physical gold requires visiting a jeweler or a bank, which can be time-consuming.

Storage and Security

Storing physical gold can be a hassle, involving costs for safekeeping and the risk of theft. Digital gold, on the other hand, is stored in secure, insured vaults, eliminating these concerns. For example, eBullion ensures that your digital gold is safely stored and fully insured against potential risks.

Transaction Costs

Physical gold investments often come with additional costs, such as making charges and storage fees. Digital gold investments typically have lower transaction costs, making them more cost-effective. For instance, eBullion offers competitive pricing with minimal transaction fees.

No Making Charges

Cost Savings

When you buy physical gold jewelry, you often pay hefty making charges, which can range from 5% to 20% of the gold's value. Digital gold, however, comes with no making charges, resulting in significant cost savings. For example, if you buy 10 grams of physical gold jewelry with a 10% making charge, you would save a considerable amount by opting for digital gold instead.

Investing in Pure 99.99% Gold Casted Bars

Purity Assurance

eBullion offers digital gold with a purity of 99.99%, ensuring that you invest in high-quality gold. This is equivalent to 24-karat gold, which is the purest form available. For example, investing in 99.99% pure gold casted bars guarantees that you receive the highest quality gold.

Certification

Each purchase of digital gold on eBullion comes with a digital certificate of ownership, providing assurance of the gold's purity and authenticity. This certificate serves as proof of your investment and can be used for verification purposes.

Start Investment at Rs 100

Affordable Investment Options

eBullion makes it easy for anyone to start investing in gold with a minimum investment amount as low as Rs 100. This allows investors of all financial backgrounds to participate in the gold market and build their wealth over time.

Flexibility

Starting with a small investment provides flexibility, allowing you to invest according to your financial capacity. As your financial situation improves, you can gradually increase your gold holdings. For example, you can start with Rs 100 and continue to invest regularly, building a substantial gold portfolio over time.